Kajabi vs Teachable: Which Platform Is Best for Online Classes?

Kajabi has more advanced features than Teachable. These include a standalone email marketing tool, customization options, and more. However, Kajabi is much more expensive than Teachable, which is a solid platform itself.
Kajabi vs Teachable

Online courses continue to become increasingly popular in 2022. As a result, course creators and tutors are in the market for the best course creation and selling platforms.

Kajabi and Teachable are two of the most popular LMS (Learning Management Software). So, which one is better?

This post analyzes Kajabi and Teachable to find out which one is better. Stick around to learn their differences.

What Is Kajabi Used For?

Kajabi defines itself as an all-in-one business platform for knowledge entrepreneurs. The platform makes it easy to create, market, and sell your online courses, coaching programs, membership sites, and more.

Below are some of Kajabi’s top features.

  • A website builder: Kajabi provides an intuitive website builder to create custom sites that are fully integrated with the rest of your business. The best part is you don’t have to learn how to code to make these websites.
  • A product builder: Kajabi’s primary function is to create sources. As a result, its product builder is stacked with helpful course creation features.
  • Email marketing software: Kajabi helps you market your courses to your target audience through email.
  • Sales funnel software: Kajabi funnels are templates for different, automated funnels. These funnels can help you with sales, lead generation, and webinar funnels.
  • A mobile app: This allows your customers to access your products on the platform that’s most convenient for them.
Kajabi is a Learning Management System
Image: Kajabi is a Learning Management System

How Does Teachable Work?

Teachable is an all-in-one platform that helps creators and influencers create courses. Just like Kajabi, it helps you create and sell courses in one place.

To get started with Teachable, you need to set up an account. This is quite straightforward because it requires little personal information. You can later add the details that Teachable might require when you start selling.

Immediately after you create your account, you’ll be able to start creating courses. Your new account is essentially considered a school. This is where you’ll sell your courses.

Each teachable plan allows you to open one school and create unlimited products. This can include anything from courses to training sessions, to coaching.

If you decide to make your first course immediately, Teachable will guide you through the whole process, giving you pointers as you create the course.

Although Teachable has a detailed system, you can change it to fit whatever you have in mind. There’s no one size fits all approach here, the application gives you the complete ability to customize your course.

Teachable allows creators and influencers to create courses
Image: Teachable allows creators and influencers to create courses

Similarities Between Kajabi and Teachable

Kajabi and Teachable are similar in several ways. Below are some of the notable similarities.

Both Kajabi and Teachable Allow You to Create and Sell Online Courses

AS LMS applications, Kajabi and Teachable allow you to create different types of online courses. However, they take it further and allow you to sell the courses on the same platform.

This saves you from the trouble of finding a reliable marketplace for your products.

Both Tools Have Ample Integrations

While you’ll be able to do a lot with Kajabi and Teachable, you’ll achieve more with integrations. Both tools support tracking tools like Google Analytics and Facebook Pixel.

Both platforms also have webhook’s support for Zappier integrations, which lets you integrate to thousands of apps.

Anyone Can Create Courses

While both Teachable and Kajabi allow you to create amazing online products, they don’t need you to learn any special skills.

As a matter of fact, anyone who can use MS Word can use Teachable and Kajabi after just a few tutorials. This means that almost anyone can share their knowledge on these platforms and earn from it.

You don’t need special skills to create courses with Kajabi and Teachable
Image: You don’t need special skills to create courses with Kajabi and Teachable (source)

Differences Between Kajabi and Teachable

Although there are many similarities between Kajabi and Teachable, there are many more differences. Let’s look at some of the major contrasts between Teachable and Kajabi.

Interface Features Comparison

If an online course creation tool has a complicated user interface, creating the courses will be challenging. Fortunately, both Teachable and Kajabi make it easy even for beginners.


Teachable gives you a clean interface with all the features and settings accessible on the left menu bar. Each item on the bar drills down into more items making navigation straightforward, even for beginners.

Image: Teachable has a clean user interface (source)


Kajabi gives you a similar user interface with features accessible on the left menu. That said, the features on Kajabi are heavily nested. Kajabi also has the Kajabi assistant, a search feature that makes it even easier to find what you’re looking for.

Kajabi’s features are heavily nested
Image: Kajabi’s features are heavily nested (source)

Course Structuring and Creation

A good LMS tool should make course creation as straightforward as possible. While both Teachable and Kajabi make it easy to create a course, the process is easier with Teachable.


When you use Teachable, you can create the course from the admin tab in the dashboard.

You can create the course from the admin area on the dashboard
Image: You can create the course from the admin area on the dashboard (source)

The process is easy and allows you to add the course title, author, subtitles (if any), and more.

There are also integrated SEO features that you can use to boost your course’s visibility on search engines.

You can different content types to your course including PDF, text, video, quiz, and even code.


Creating online courses is slightly more difficult on Kajabi. You’ll need to select the products menu, then all products, and finally, choose the type of course you want to create. This might be a little confusing for novices.

Kajabi will also accept different types of content including videos, images, PDFs, etc.

creating courses with Kajabi is a little more complicated
Image: creating courses with Kajabi is a little more complicated (source)

Templates and Themes

Predesigned themes and templates help make your course more appealing to your customers. Both Kajabi and Teachable have templates but Kajabi offers better options.


It has a basic theme that lets you customize your image, logo banner, etc. Therefore, it lets you change the colors, logo, topography, and background. This means that while you can make drastic changes, you don’t have a lot of options.


On the other hand, Kajabi gives you more than 12 predesigned themes out of the box. You can simply pick a theme from the dashboard and customize it further to meet your taste.

Kajabi predesigned themes
Image: Kajabi predesigned themes (source)

Content Delivery

An essential part of content delivery is the course player design. Here, Kajabi and Teachable differ quite significantly.


Kajabi offers over 10 themes for the course player design. Therefore, you can switch them depending on the nature of what you’re doing.

Kajabi also lets you customize the course player so that for instance, you can hide the progress or the instructor bio. You can then add a course card on the sidebar to promote other courses.


Teachable’s course player is also user-friendly. Users can monitor their progress and navigate through the course on the left while the actual content papers appear on the right.

However, Teachable only offers one course player theme which might not work well for all types of content. It also has no built-in customizations for the course player. To customize it, you’d have to code.

Student Engagement and Discussions Forums

Fortunately, both Teachable and Kajabi have student engagement features.


Teachable allows you to engage with students through a multi-thread commenting system which you can enable with just a few clicks.

Students can ask questions, add attachments, and solve problems.


On the other hand, Kajabi offers a community feature for student engagement. Mentors and multiple students can discuss and solve problems here.

Branding and Marketing Features

Both Teachable and Kajabi offer branding and marketing features.


Kajabi has an amazing email marketing tool. In fact, it offers you full control over your email marketing campaigns.

You can create automated email sequences and broadcasts, eliminating need for a third-party email marketing tool. Kajabi also allows you to add triggers to both emails and opt-in forms.

You can also use the page builder to customize pages like landing pages and sales pages.


Teachable allows you to use multiple sales pages for A/B testing. You can also add a Call to Action anywhere on your pages.

In addition, Teachable has a few email marketing features that you can use to send emails to a group of users. Teachable will be controlling the notifications for these automated emails.

Certification programs

Course completion certificates are important for students because they’re the best proof that they actually took the course.


Teachable offers three predesigned certificate templates you can issue to your students on course completion. While the templates are professional, you can edit them further if you need to.

You also get the option to design your own certificates from scratch.


Kajapi doesn’t let you create, or share certificates out of the box. However, you can use Zapier integrations to create and award course completion certificates.

Data Analytics and Reporting

Analytics is important for any business because it helps you evaluate its performance and restrategize if necessary.


Teachable gives you several results such as video engagements, course completion rates, leaderboards, quiz scores, etc. You can also get data on individual students from their pages.

You’ll also access sales analytics like sales, earnings, refunds, affiliate earnings, etc. You can also connect to Google Analytics for traffic and tracking data.


Kajabi also offers overall reporting and video engagement statistics, together with marketing and affiliate reports. However, it lacks the course-level reporting offered by Teachable.

Price Comparison

Kajabi and Teachable have various pricing plans.


Teachable has a free plan. However, chat support and the affiliate program are not available on the free plan. The paid plan starts at $29 a month (billed annually/$348 a year) and goes up to$249 a month (billed annually/ $2988 a year.)

Teachable pricing
Image: Teachable pricing


Kajabi doesn’t offer a free plan. The basic plan also starts at $119 a month, with the “Pro” plan costing$319 a month. That said, Kajabi offers you a 14-day free trial and 20% off with annual billing.

Kajabi pricing
Image:Kajabi pricing

Support and Community

While both Teachable and Kajabi are easy to learn and use, you might require support over something else, say a subscription issue.


Kajapi’s help center has several ways for customers to get support. The platform has a responsive 24/7 chat feature that can help you solve account-related issues. You can also send a support agent a direct email.


Teachable also has a live chat option, but it only works from 10 am to 6 pm EST. You can also use support tickets to ask for help.

Pros and Cons Table Summary

Custom themes for the course and course playerMore complicated course creation processStraightforward course creation processLimited email marketing feature
Easy to use interfaceLack of certificates nativelyAbility to design and issue certificatesNo page builder
Advanced branding and marketing featuresMuch more expensive than TeachableStudent engagement through multi-threaded commentsLimited features in the free plan
No code required No Code required 
Standalone email marketing tool Free plan 

Which Is Better Teachable or Kajabi?

Both teachable and Kajabi are solid LMS tools. However, each has its unique use case.

When Should You Use Kajabi?

You should use Kajabi if you need all the extra features and you can afford the expensive plans. While Kajabi might be expensive, it can save you money on tools like the email-marketing tool.

When Should You Use Teachable?

Teachable is especially suitable for beginners. While it doesn’t match up to Kajabi’s features, it gives you everything you need to create a good course at a fraction of the cost.


What Online Course Will You Build With Kajabi?

You can use Kajabi to create almost any type of course. Some of the most popular ones include training for photographers. 3D design, music instruments, and many more.

How Many Courses Can You Put On Kajabi?

There’s no limit to the number of courses you can create with Kajabi. Therefore, you can create as many courses as you’d like regardless of your package.

How Many Students Can You Have On Kajabi and Teachable?

You can have as many students as you’d like on Teachable regardless of your plan. However, Kajabi limits the number of students you can have, leaving unlimited options for the expensive plans.

Is Kajabi worth the money?

Kajabi is pretty overpriced for the services it offers. It only narrowly beats Teachable, which is much cheaper.

Are Teachable Courses Worth It?

Just like other online courses, Teachable courses can be good if you find a good creator. While the course player is pretty basic, it doesn’t affect the quality of the course.

Does Kajabi and Teachable Own Your Content?

Kajabi and Teachable do not own your content because you are still the author. You can export your courses and sell them elsewhere.

Can You Make Money With Kajabi and Teachable?

Yes! Once you create a course, you can start selling it on Kajabi or teachable. If you get customers, you’re definitely going to make money.

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