The 15 Best CRM Software for Small Businesses

Customer relationship management (CRM) software is an essential tool for small businesses seeking to enhance their customer interactions, streamline sales processes, and improve overall organizational efficiency. By centralizing customer information and interactions, a CRM system allows businesses to track leads, manage inquiries, and facilitate follow-ups with enhanced precision. This is particularly vital for small businesses, where establishing strong customer relationships is crucial for growth and competitiveness.

However, selecting the right CRM can be a challenge due to the myriad of options available, each offering a diverse range of features, integrations, and pricing plans. The ideal CRM for a small business should strike a balance between functionality and simplicity, delivering the necessary features to track customer interactions and sales pipelines without excessive complexity that could overwhelm a smaller team.

Whether a business seeks improved lead management, marketing automation, or sales funnel optimization, there’s a CRM solution tailored to meet those needs efficiently.

Benefits of Using CRM Software for a Small Business

In the competitive landscape of small businesses, CRM software emerges as a crucial tool that enhances various aspects of day-to-day operations. Below are some top reasons why adopting CRM software can be transformative.

  • Enhanced Customer Data Management: CRM systems are adept at consolidating customer information, ranging from contact details to interaction history. This central repository of data facilitates accessible and organized customer insights, which streamline customer relationship management.
  • Automation of Sales Tasks: With CRM software, businesses can automate repetitive sales tasks, like entering data or setting up reminders for follow-ups. Automation not only helps to save time but also increases efficiency in managing sales pipelines.
  • Improved Customer Service: By leveraging CRM, teams gain the ability to quickly access customer data and history, allowing them to provide personalized and timely support. It strengthens customer relationships and enhances the quality of customer service.
  • Effective Marketing Campaigns: CRMs assist in segmenting leads and customers, paving the way for targeted marketing efforts. The automation of CRM software can track campaign performance and adjust strategies in real time for better engagement.
  • Intelligent Analytics and Reporting: With built-in AI and analytics, CRM tools offer valuable insights into business operations, sales trends, and customer behaviors. These analytics empower businesses to make data-driven decisions that streamline operations and refine marketing tactics.

General Pricing for Small Business CRM

When considering a CRM for a small business, pricing is often a significant factor. CRM solutions for small businesses typically offer a range of pricing structures to accommodate various budgets and needs.

Free Plans: Many CRM providers offer a basic free plan which is particularly appealing to small business owners just starting with CRM systems. However, they often include limitations on the number of users or available features.

Paid Plans: For expanded capabilities, paid plans are available and generally billed on a per-user, per-month basis. Basic paid plans can start as low as $8 to $20 per user, per month. Prices increase with the inclusion of additional features, such as advanced pipeline management and sales automation.

Free Trials: To gauge the suitability of a CRM, small businesses can leverage free trials typically ranging from 14 to 30 days. They offer full access to the CRM’s capabilities without any commitment, allowing businesses to make an informed decision.

Here’s a snapshot of what small businesses might expect:

Plan TypeStarting PriceFree TrialPipeline Management
Free$0 (limited features)Not ApplicableVary by Provider
Basic Paid$8 – $20 per user/monthUsually OfferedYes
Advanced PaidVaries (higher tier features)Usually OfferedYes

Small businesses must consider not just the current cost, but also how the cost may evolve as the business scales and the number of leads or the complexity of operations increases. Selecting a CRM that aligns with both current and future financial projections is vital.

Features to Look for in Small Business CRM Software

Selecting a CRM solution involves evaluating a variety of features to ensure that it meets the needs of a small business, enhances customer relationship management, and scales as the business grows.

Marketing Automation

CRM software should support marketing automation, streamlining tasks such as email marketing and social media campaigns. This allows businesses to engage customers through scheduled campaigns and track the effectiveness of these strategies.

Sales Pipeline Management

Effective CRM solutions provide tools for managing the sales pipeline, tracking deals, and sales forecasting. Look for functionality that allows visibility into different sales stages and helps in prioritizing opportunities.

Customer Data and Contact Management

High-quality contact management features ensure organized customer data storage and retrieval. CRMs should allow for detailed customer information profiles and facilitate efficient lead management.

Workflow and Project Management

For operational efficiency, look for CRM software that offers workflow and project management capabilities. This includes assigning tasks, setting deadlines, and managing projects to improve team collaboration and ensure timely completion of operations.

Reporting and Analytics

CRMs must include reporting and analytics features to track performance metrics. This includes sales forecasting and analytics that provide insights into customer behavior and business operations.

App Integrations

App integrations are essential for automating tasks and data sharing between different software systems. Ensure that the CRM can integrate with a variety of apps, such as Zapier, to connect with other business tools.

Customization and User Experience

A good CRM should offer robust customization options to fit unique business processes. It should also prioritize an intuitive user interface (UI) for an excellent user experience.


Finally, the CRM should support a mobile app or mobile-friendly access to ensure that users can manage customer relationships and access important data and functionality on the go.

Top Recommendations is a collaborative operating system that simplifies task management, project tracking, and team communication.

Pipedrive is a sales-focused CRM software designed to help businesses manage and optimize their sales processes efficiently.

Zoho is a cloud-based suite of business software applications offering solutions for CRM tailored to streamline business operations.

Act! is a popular CRM software designed to help small & medium-sized businesses manage contacts and marketing efforts effectively.

Freshsales is a user-friendly CRM software that aids businesses in automating sales processes and fostering customer relationships.

Salesforce is a leading cloud-based CRM platform that empowers businesses to enhance customer relationships and drive growth.

Best CRM Software for Small Businesses

The best CRM tools offer an array of features that cater to various business needs, with options for scalability, integration, and ease of use. Let’s take a closer look at some of the top CRM software for small businesses.

Best CRM Software for Small Businesses (At a Glance)

SoftwareFocus AreaKey FeaturesBest For
Zoho CRMSales automation & CustomizationSales automation, Lead management, Customization, Zoho integrationsVersatile use, requiring extensive customization and integrations
HubSpot CRMMarketing & Sales integrationContact & deal management, Email tracking, Marketing & sales hubs, Free versionEase of use, requiring robust marketing tools with a free entry point
Salesforce EssentialsSimplified Salesforce for small businessesLead & opportunity tracking, Email integration, Salesforce infrastructureBusinesses seeking the power of Salesforce in a simplified version
PipedriveSales process management & VisualizationVisual sales pipeline, Activity-based selling, Mobile appSimplicity in sales process management with visual emphasis
FreshsalesHigh-velocity sales & AI featuresAI-based lead scoring, Built-in phone and email, Sales pipelinesHigh-velocity sales teams needing advanced sales features
InsightlyCRM & Project managementCRM & project management, Google Workspace & Office 365 integrationService-based businesses requiring project management features
KeapMarketing & Sales automationMarketing automation, Sales automation, Online sales featuresAdvanced automation in marketing and sales processes
Streak CRM for GmailGmail-based CRMGmail integration, Email tracking, Simple CRM functionalitiesBusinesses heavily reliant on Gmail for communication
CopperGoogle Workspace integrationGoogle Workspace integration, Automatic data entry, Intelligent recommendationsGoogle users seeking seamless integration with Workspace
NimbleSocial CRM & Contact managementSocial media integration, Contact management, Sales intelligenceEffective use of social media and contact management
Agile CRMAll-in-one sales, marketing, and serviceSales, marketing, service features, Automation, TelephonyAll-in-one solution for sales, marketing, and service
Bitrix24Comprehensive business managementCRM, Task & project management, Communication toolsComprehensive business management with a suite of tools
HoneyBookService delivery & Client managementProject, booking, invoice management, Client communication toolsClient-based businesses focusing on service delivery
DubsadoClient & Project management for freelancersInvoicing, Contract management, Client workflows, Appointment schedulingFreelancers and agencies needing client and project management
Capsule CRMStraightforward CRM & Contact managementContact & sales management, Simple interface, Popular integrationsSmall businesses looking for a straightforward CRM solution

1. Zoho


  • Sales automation
  • Multi-channel communication
  • Customizable reports

Rating: 4.5/5


  • Affordable pricing tiers
  • User-friendly interface
  • Robust customization options


  • Learning curve for advanced features
  • Limited third-party integrations on lower plans
  • Additional costs for add-ons

Pricing: Free version available; paid plans start at $14/user/month

Zoho CRM is a versatile and scalable solution that caters to a wide range of industries, including small businesses. It offers an impressive array of features, including sales automation, lead management, contact management, and a variety of integrations with other Zoho products and third-party applications.

Zoho’s customization capabilities allow businesses to tailor the software to their specific needs. Its robust reporting and forecasting tools provide valuable insights into sales trends and performance.

With affordable pricing and a user-friendly interface, Zoho CRM is a popular choice for small businesses looking to streamline their operations and enhance their customer relationship management.

Verdict: Zoho CRM is acclaimed for its affordability and customization, making it a top choice for small businesses.

Check out Zoho CRM here!

2. HubSpot


  • Contact management
  • Email tracking and notifications
  • Deal pipeline management

Rating: 4.7/5


  • Comprehensive free plan
  • Intuitive design
  • Strong marketing integration


  • Pricier as you scale
  • Add-ons quickly increase costs
  • Advanced automation in premium plans only

Pricing: Free plan available; Starter plan from $45/month

HubSpot CRM is renowned for its ease of use and powerful features, all available in a free version that’s surprisingly robust. It offers seamless integration with the HubSpot sales, marketing, and service hubs, allowing businesses to align their teams and workflows effectively.

HubSpot provides tools for contact and deal management, email tracking, and pipeline visibility. Its intuitive interface ensures that small businesses can get up and running quickly without a steep learning curve.

The platform’s scalability and a wide range of additional features and integrations make it a future-proof choice for growing businesses.

Verdict: HubSpot CRM is renowned for its exceptional free plan and its intuitive, powerful platform for growing businesses.

Check out HubSpot CRM here!

3. Salesforce Essentials


  • Lead and opportunity tracking
  • Email integration with Gmail and Outlook
  • Reports and dashboards

Rating: 4.4/5


  • Robust functionality
  • Scalable with business growth
  • Extensive app marketplace


  • Costs can accumulate with additional features
  • Complex setup for beginners
  • May be more than needed for very small teams

Pricing: Starts at $25/user/month

Salesforce Essentials brings the power of the Salesforce platform to small businesses in a simplified and affordable package. It offers core CRM features like lead and opportunity tracking, email integration, and case management, all built on the world-class Salesforce infrastructure.

Essentials users benefit from Salesforce’s extensive ecosystem, including numerous apps and integrations available on the AppExchange.

The solution is designed for quick setup and ease of use, with built-in tutorials and guided tours to help small businesses make the most of the platform.

Verdict: Salesforce Essentials offers powerful sales and service functionalities, ideal for small businesses needing scalability.

Check out Salesforce Essentials here!

4. Pipedrive


  • Visual sales pipeline
  • Activity reminders
  • Email integration

Rating: 4.6/5


  • Intuitive user experience
  • Designed with sales teams in mind
  • Mobile app functionality


  • Limited native marketing tools
  • Fewer customization options compared to competitors
  • Basic reporting features on starter plan

Pricing: Plans start at $12.50/user/month

Pipedrive is designed with simplicity and visual sales management in mind. Its primary feature is the visual sales pipeline, which allows businesses to track deals at every stage easily.

Pipedrive emphasizes activity-based selling, encouraging users to plan and monitor customer interactions effectively.

Customizable pipelines, detailed reporting, and a mobile app make it a practical choice for sales-focused small businesses. The platform also offers a range of integrations with email, marketing, and customer service tools, making it a versatile option for managing various aspects of the business.

Verdict: Known as the best tool for sales-focused small businesses, Pipedrive excels with its easy-to-use sales pipeline visualization.

Check out Pipedrive here!

5. Freshsales


  • AI-based lead scoring
  • Phone and email integration
  • Visual sales pipelines

Rating: 4.5/5


  • User-friendly interface
  • In-depth analytics
  • Free plan available


  • Automation is limited in lower plans
  • Can become expensive as requirements grow
  • Learning curve for complete feature utilization

Pricing: Free plan available; paid plans start at $15/user/month

Freshsales is a dynamic CRM platform offering a suite of sales and marketing features designed for high-velocity sales teams. Key features include AI-based lead scoring, built-in phone and email, and intuitive sales pipelines.

Freshsales’ visual deal management and advanced analytics help businesses track and optimize their sales processes. The platform also offers automation capabilities to streamline repetitive tasks and ensure consistent follow-ups.

With a user-friendly interface and flexible customization options, Freshsales is suitable for small businesses looking to enhance their sales efforts and customer engagement.

Verdict: Freshsales stands out for its AI-based insights and comprehensive sales features that cater to small businesses.

Check out Freshsales here!

6. Insightly


  • Project management
  • Relationship linking
  • Business intelligence

Rating: 4.2/5


  • Versatile CRM with project tracking
  • Mobile CRM features
  • Integration capabilities


  • Dated interface compared to others
  • Can become costly with add-ons
  • Limited customer support on basic plan

Pricing: Free version available; paid plans from $29/user/month

Insightly is a CRM and project management tool that stands out for its ability to manage projects post-sale. It offers detailed contact and project management features, helping businesses track the customer journey from lead to project completion.

Insightly’s strong integration capabilities, including native integration with Google Workspace and Microsoft Office 365, make it a versatile tool for managing various business processes.

Its focus on delivering a comprehensive overview of customer interactions and project progress makes it an excellent option for service-based small businesses.

Verdict: For small businesses that need a CRM with project management capabilities, Insightly is a reliable option.

Check out Insightly here!

7. Keap (Formerly Infusionsoft)


  • Advanced automation
  • E-commerce tools
  • Email marketing

Rating: 4.1/5


  • Comprehensive all-in-one solution
  • Robust automation options
  • Suitable for eCommerce businesses


  • Steeper learning curve
  • Higher cost threshold
  • Quite complex for very small businesses

Pricing: Starting at $79/month

Keap is known for its advanced marketing automation, sales automation, and online sales features. It’s particularly suitable for small businesses looking to automate their marketing and sales processes. Keap offers a wide range of features, including email marketing, lead capture, and e-commerce functionalities.

The platform’s campaign builder allows users to design complex automation workflows visually. Although it has a steeper learning curve, Keap’s robust capabilities make it a powerful tool for small businesses aiming to scale their operations efficiently.

Verdict: Keap is known for its advanced automation and e-commerce tools, fitting for small businesses looking to automate their workflows.

Check out Keap here!

8. Streak CRM for Gmail


  • Email power tools
  • Customizable workflows
  • Data capture from Gmail

Rating: 4.0/5


  • Seamless integration with Gmail
  • Free version suitable for individual users
  • Easy to use for Gmail users


  • Limited outside of Gmail ecosystem
  • Not as powerful as standalone CRMs
  • Basic reporting capabilities

Pricing: Free version available; Starter plan at $15/user/month

Streak CRM integrates directly into Gmail, providing a seamless experience for businesses heavily reliant on email communication. It allows users to manage deals, support queues, and projects right from their inbox.

Streak’s simplicity and integration with Google Workspace make it an excellent choice for businesses looking for a lightweight, easy-to-use CRM solution.

Its collaborative features and customizability make it adaptable to various business processes, all while providing the convenience of working within Gmail.

Verdict: Streak CRM for Gmail is ideal for those who rely heavily on Gmail and want CRM functionalities within their inbox.

Check out Streak here!

9. Copper (Formerly ProsperWorks)


  • Google Workspace integration
  • Visual pipeline management
  • Task automation

Rating: 4.2/5


  • Intuitive user interface
  • Strong Google Workspace integration
  • Automated data input


  • Priced higher than some competitors
  • Limited reporting on basic plan
  • Less robust than some other full-feature CRMs

Pricing: Starting at $25/user/month

Copper is a CRM solution that offers deep integration with Google Workspace, making it ideal for businesses embedded in the Google ecosystem. It emphasizes simplicity and automation, with features like automatic data entry and intelligent recommendations.

Copper provides a comprehensive view of the customer, including emails, calls, and meetings, directly in the CRM. Its intuitive interface and seamless integration with Google Workspace tools make it a user-friendly option for small businesses looking to manage their customer relationships efficiently.

Verdict: Copper CRM is best suited for businesses looking for a CRM that integrates deeply with Google Workspace.

Check out Copper CRM here!

10. Nimble


  • Social media integration
  • Unified message inbox
  • Contact and lead management

Rating: 4.3/5


  • Strong social media features
  • Simplified contact management
  • Works within Office 365 and G Suite


  • Limited advanced marketing features
  • May require additional tools for larger sales teams
  • Reporting can be basic for complex needs

Pricing: Starts at $19/user/month

Nimble is a simple yet powerful CRM focusing on social CRM and contact management. It automatically populates customer profiles and interaction histories from various communication channels, including social media.

Nimble’s strengths lie in its contact management, sales intelligence, and social listening features. The platform’s integration with major social media platforms and productivity tools makes it a versatile option for businesses looking to leverage their social networks and manage relationships effectively.

Verdict: Nimble CRM stands out with its social media integration and ability to provide a holistic view of contacts and communication.

Check out Nimble CRM here!

11. Agile CRM


  • Sales automation
  • Marketing automation
  • Helpdesk features

Rating: 4.1/5


  • All-in-one CRM solution
  • Free version for small teams
  • Easy to set up and use


  • Can become sluggish with extensive use
  • Limited third-party integrations
  • Might require additional software for larger sales teams

Pricing: Free plan for up to 10 users; paid plans starting at $8.99/user/month

Agile CRM offers an all-in-one solution for sales, marketing, and service. It provides a range of features, including contact management, marketing automation, telephony, and helpdesk.

Agile CRM’s drag-and-drop marketing automation builder and visual sales pipelines make it easy for businesses to manage their customer journeys.

The platform’s affordability and user-friendly interface make it suitable for small businesses looking to manage their sales, marketing, and customer service in a unified platform.

Verdict: Agile CRM is well-suited for small businesses seeking an all-in-one CRM with sales, marketing, and service automation.

Check out Agile CRM here!

12. Bitrix24


  • Project and task management
  • Communication tools
  • CRM and contact center

Rating: 4.0/5


  • Comprehensive suite of tools
  • Free plan for unlimited users
  • Built-in collaboration features


  • Interface can be overwhelming
  • Steep learning curve for some features
  • Customer support can be improved

Pricing: Free plan available; paid plans starting from $19/month

Bitrix24 is a comprehensive business management suite that includes CRM, task management, project management, and communication tools. Its CRM module offers contact and deal management, marketing automation, and sales reporting.

Bitrix24’s collaboration tools, including chat, video conferencing, and document management, make it an all-in-one solution for managing various business operations.

The platform’s extensive feature set and scalability make it suitable for small businesses looking for a versatile solution to support their growth.

Verdict: Bitrix24 offers a range of business tools, including CRM, making it a versatile option for small businesses needing an all-in-one solution.

Check out Bitrix24 here!

13. HoneyBook


  • Client communication
  • Invoicing and payments
  • Project management tools

Rating: 4.3/5


  • Streamlined client onboarding process
  • Easy to use invoicing and contracts
  • Well-designed interface


  • Lacks advanced CRM features
  • More suited for service-based businesses
  • Limited third-party integrations

Pricing: Starting at $9/month with limited features

HoneyBook caters to freelancers and small businesses, offering features to manage projects, bookings, invoices, and payments. It provides a suite of tools to streamline client communication, proposals, contracts, and billing processes.

HoneyBook’s user-friendly interface and automation capabilities help businesses manage their client interactions efficiently. The platform’s focus on client-based businesses makes it an excellent choice for service providers looking to enhance their client management and project workflows.

Verdict: HoneyBook is excellent for service-oriented small businesses, offering tools to manage clients, projects, and finances efficiently.

Check out HoneyBook here!

14. Dubsado


  • Client relationship management
  • Automation of business processes
  • Integrated scheduling

Rating: 4.1/5


  • Strong client portal features
  • Customizable templates for forms and emails
  • Workflow automation capabilities


  • May be too specialized for some businesses
  • Takes time to learn all functionalities
  • No free version

Pricing: Starting at $35/month or $350/year

Dubsado is a business management solution designed for freelancers and agencies. It offers a range of features, including invoicing, contract management, client workflows, and appointment scheduling.

Dubsado’s automation tools enable businesses to create personalized client experiences, automate repetitive tasks, and manage projects efficiently.

Its focus on client interactions and project management makes it a suitable choice for service-based businesses looking to streamline their operations and provide exceptional service.

Verdict: Dubsado is tailored for small businesses and freelancers who need to automate their client management and workflows.

Check out Dubsado here!

15. Capsule CRM


  • Contact management
  • Sales pipeline
  • Task management

Rating: 4.2/5


  • Simple and intuitive interface
  • Integration with popular applications
  • Flexibility and customizability


  • Limited features for large scale operations
  • Basic reporting functions
  • No free version for businesses

Pricing: Starting at $18/user/month

Capsule CRM is known for its simplicity and ease of use, offering basic CRM functionalities for managing contacts, sales pipelines, and customer interactions. Its clean interface and straightforward features make it an excellent option for small businesses looking for a no-frills CRM solution.

Capsule CRM’s integration with popular tools and customization options allow businesses to tailor the software to their specific needs, making it a practical choice for those seeking an effective and user-friendly CRM system.

Verdict: Capsule CRM is favored by small businesses for its ease of use and focus on the essentials of contact and pipeline management.

Check out Capsule CRM here!


How does CRM software benefit service-based small businesses?

CRM software assists service-based small businesses by streamlining customer interactions and service delivery. It enables businesses to manage customer data efficiently, track client engagement, and enhance overall customer satisfaction.

What are some cost-effective CRM solutions for small businesses?

Small businesses often find Zoho CRM and Freshsales to be cost-effective solutions. These platforms offer a variety of pricing plans suitable for different budget constraints, while still providing essential CRM functionalities for managing leads and customer data.

Are there any notable CRM systems that integrate well with home service businesses?

Salesforce is recognized for its comprehensive integration capabilities, which can be particularly beneficial for home service businesses. With its extensive ecosystem of apps, Salesforce can be customized to fit the unique workflow and client management needs of these businesses.


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