The Top 15 CRM Software for Shopify

For businesses operating on Shopify, integrating a CRM solution provides a centralized platform to manage customer interactions, understand purchasing behavior, and foster customer loyalty. The right Shopify CRM software streamlines these processes by synthesizing customer data and interactions, enabling businesses to engage with their audience more personally and efficiently.

A CRM solution that aligns with Shopify not only serves as a repository for customer information but empowers businesses to create meaningful connections with their audience. The objective is to transform data into actionable insights that result in improved customer satisfaction and increased sales. With various CRM software options available, Shopify merchants are tasked with choosing a system that best fits their operational demands and supports their long-term growth strategies.

What Are the Benefits of Using CRM Software for Shopify

CRM software for Shopify can greatly enhance a store’s operations, significantly impacting sales, marketing, and customer service. Here are five top benefits of using CRM software with Shopify:

  1. Enhanced Customer Segmentation: CRMs allow store owners to organize and analyze customer data effectively. By utilizing purchase history and customer profiles, businesses can segment their audience into distinct groups, which is critical for targeted marketing strategies and marketing automation.
  2. Improved Marketing Automation: Implementing CRM systems helps in automating marketing efforts, such as email campaigns, based on customer behavior and preferences. This not only aids in personalization but also increases the likelihood of converting one-time shoppers into repeat customers.
  3. Increased Sales and Productivity: CRM tools provide valuable insights into customer data and purchase behaviors. These insights lead to more strategic sales tactics and promotional activities, which in turn, improve productivity.
  4. Streamlined Customer Service and Retention: A CRM application is instrumental in tracking interactions with customers, offering opportunities for providing personalized and efficient customer service. This often results in higher customer retention rates, as well-attended customers are more likely to return.
  5. Operational Efficiency: CRM integration reduces the administrative workload by automating aspects of the customer relationship management. This increase in efficiency allows businesses to refocus resources on other crucial areas, like developing the customer experience and advancing core business objectives.

General Pricing of CRM Software for Shopify

Choosing a CRM for your Shopify store involves understanding the various price points available in the market. Prices range from free plans designed for basic needs to premium monthly subscriptions that offer advanced functionalities. Budget constraints and the scale of operations heavily influence the decision.

  • Free Plans: Some CRMs offer free plans with core functions. These plans are suitable for businesses just starting or those with minimal customer relationship management needs.
  • Trial Periods: Many providers offer a free trial, usually ranging from 14 to 30 days. This period allows users to evaluate the software’s features before committing financially.
  • Entry-Level Subscriptions: Start at approximately $5 to $50 per month for small businesses. These plans often include basic CRM features and integration with Shopify.
  • Mid-Range Options: With prices typically set between $50 and $100 per month, these plans target growing businesses and include more robust features like advanced reporting and improved customer service analytics.
  • Premium Services: For enterprises requiring comprehensive CRM solutions, prices exceed $100 per month. High-tier plans boast advanced automation, detailed analytics, and significant integration capabilities.

Here’s a breakdown:

CRM Price CategoryPrice RangeFeatures and Availability
Free Plan$0Basic features, Limited contacts
Entry-Level$5 – $50 per monthCore features, Basic support
Mid-Range$50 – $100 per monthAdvanced features, Better support
Premium$100+ per monthAll features, Priority support

Features to Look for in CRM Software for Shopify

When selecting a CRM for a Shopify storefront, there are key features that one should prioritize to ensure a streamlined workflow and enhanced customer relationship management.

  • Integration with Shopify: The CRM software should offer seamless integration capabilities, allowing for effortless synchronization of data between the Shopify store and the CRM system. This includes sharing customer data, order history, and transaction details.
  • Email Marketing Tools: It is beneficial if the CRM includes email marketing features, enabling businesses to craft targeted campaigns directly from their CRM. Automation of email responses based on customer actions can significantly improve marketing efficiency.
  • Pipeline Management: An effective CRM should allow for robust pipeline management to track the customer journey from lead acquisition to the final sale. Sales tools such as visual sales pipelines with drag-and-drop interfaces aid in managing leads and deals effectively.
  • Automation and Workflow: Reliable workflow automation is essential for reducing administrative tasks. The CRM software should offer automation features for tasks, alerts, and follow-ups to enhance operational efficiency. Task management capabilities help ensure no customer interaction or sales opportunity is missed.
  • Reporting and Analytics: Comprehensive reporting and analytics features are critical for tracking the performance of sales campaigns and customer engagement. Sales reports, sales forecasting, and contact management facilitate informed decision-making based on real-time data.

Top Recommendations

Thryv is an all-in-one management software designed to help small business owners streamline their operations

Pipedrive is a sales-focused CRM software designed to help businesses manage and optimize their sales processes efficiently.

Zoho is a cloud-based suite of business software applications offering solutions for CRM tailored to streamline business operations.

Act! is a popular CRM software designed to help small & medium-sized businesses manage contacts and marketing efforts effectively.

Freshsales is a user-friendly CRM software that aids businesses in automating sales processes and fostering customer relationships.

Salesforce is a leading cloud-based CRM platform that empowers businesses to enhance customer relationships and drive growth.

Best CRM Software for Shopify

Choosing the right CRM software for your Shopify store is essential for managing customer data, streamlining interactions, and driving revenue. With various options available, each boasting unique features and integrations, businesses can find solutions tailored to their specific needs, whether they are small startups or established e-commerce enterprises.

Best CRM Software for Shopify (At a Glance)

SoftwareFocus AreaKey FeaturesBest For
ThryvSmall Business ManagementCustomer data management, appointments, social mediaSmall businesses looking for an all-in-one solution
HubSpot CRMInbound Marketing & SalesLead generation, marketing automation, analyticsBusinesses focusing on inbound marketing and sales
SalesforceCustomizable CRMHighly customizable, extensive app marketplaceBusinesses of all sizes needing a customizable CRM
Zoho CRMSMBs & Enterprise SolutionsMultichannel CRM, artificial intelligence, automationSMBs and larger enterprises looking for a scalable CRM
FreshsalesSales & Marketing AutomationAI-powered insights, email tracking, lead scoringBusinesses seeking sales automation with AI insights
PipedriveSales Pipeline ManagementVisual sales pipelines, email integration, activity trackingSales teams needing effective pipeline management
Keap (formerly Infusionsoft)Marketing AutomationAll-in-one sales and marketing platform, campaign managementSmall businesses needing marketing automation
KlaviyoEmail Marketing & AutomationAdvanced segmentation, SMS marketing, analyticsE-commerce businesses focusing on email marketing
OmnisendE-commerce Marketing AutomationMultichannel campaigns, segmentation, automation workflowsOnline retailers using multichannel marketing
ActiveCampaignCustomer Experience AutomationEmail marketing, automation, sales CRMBusinesses wanting to automate customer experiences
Streak CRM for GmailEmail-based CRMCRM functions within Gmail, email tracking, pipeline managementUsers looking for a CRM within Gmail
Capsule CRMSimplicity & UsabilityContact management, sales pipeline, task managementSmall businesses valuing simplicity and usability
Agile CRMSmall to Mid-sized BusinessesContact and project management, marketing automationSMBs looking for an affordable, versatile CRM
CopperIntegration with Google WorkspaceCRM for Google Workspace users, activity tracking, project trackingTeams using Google Workspace extensively
Zendesk SellSales Productivity & EngagementSimplified sales process, email automation, reportingSales teams looking for productivity and engagement tools

1. Thryv

Key Features:

  • Robust customer data management
  • Integrated marketing tools
  • Mobile app for on-the-go access

Rating: 4 out of 5


  • Centralized customer support
  • Seamless e-commerce integration
  • User-friendly mobile experience


  • Limited advanced analytics
  • Fewer customization options
  • Predominantly fits small businesses

Pricing: Contact for a quote

Thryv is an all-in-one management software designed specifically for small businesses.

It centralizes customer data management, appointments, social media interactions, and more, making it easier for businesses to manage their operations and customer relationships in one place.

The platform’s standout features include online appointment scheduling, payment processing, and customizable marketing campaigns, which empower small businesses to compete with larger companies.

Its integrated approach and user-friendly interface make it an excellent choice for small business owners looking for a comprehensive solution to streamline their operations and enhance customer engagement.

Verdict: Thryv is notable for its comprehensive customer support and ease of use, making it a good fit for small e-commerce businesses.

Check out Thryv here!

2. HubSpot CRM

Key Features:

  • Advanced analytics and reporting
  • Email and sales automation
  • Customizable marketing campaigns

Rating: 4.5 out of 5


  • Free CRM integration with Shopify
  • Extensive email tracking capabilities
  • Robust marketing automation


  • Can be costly as needs scale
  • Complex for beginners
  • Additional costs for premium features

Pricing: Starts at $50/month

HubSpot CRM is renowned for its powerful inbound marketing and sales capabilities. It offers a wide range of tools for lead generation, marketing automation, customer service, and analytics, all within a free-to-start platform that grows with your business.

The CRM’s seamless integration with the HubSpot marketing, sales, and service hubs allows businesses to deliver a cohesive customer experience.

Its ease of use, combined with deep insights into customer interactions, makes HubSpot CRM a favorite among businesses focused on growing their customer base through inbound marketing strategies.

Verdict: HubSpot CRM excels in automation and integration, streamlining sales and marketing processes for e-commerce platforms.

Check out HubSpot CRM here!

3. Salesforce

Key Features:

  • Comprehensive lead management
  • Customized sales pipeline
  • Phone and social media integration

Rating: 4.2 out of 5


  • Extensive customization opportunities
  • Powerful sales automation tools
  • Wide array of third-party integrations


  • Steeper learning curve
  • Higher cost on advanced features
  • Setup requires technical expertise

Pricing: Starts at $25/user/month

Salesforce is arguably the most customizable CRM on the market, catering to businesses of all sizes across various industries.

Its extensive app marketplace, Salesforce AppExchange, allows users to add functionalities tailored to their specific needs.

Salesforce excels in offering a 360-degree view of the customer, with capabilities ranging from sales and customer service to marketing automation and analytics.

Its cloud-based nature ensures scalability and accessibility, making it a top choice for businesses seeking a robust, enterprise-level CRM solution.

Verdict: Salesforce stands out for its rich customization and robust sales automation, catering to businesses with complex sales processes.

Check out Salesforce here!

4. Zoho CRM

Key Features:

  • Multichannel lead management
  • Sales leads tracking
  • E-commerce analytics

Rating: 4 out of 5


  • Affordable for small businesses
  • Mobile app for sales access
  • Integration with social media platforms


  • Limited advanced features on basic plans
  • Can get expensive with add-ons
  • Less intuitive interface

Pricing: Free plan available, paid plans start at $14/user/month

Zoho CRM is a versatile tool designed for SMBs and enterprise solutions alike.

It stands out for its affordability and the breadth of features, including multichannel customer engagement, artificial intelligence-powered sales insights, and automation capabilities.

Zoho CRM’s ability to integrate with over 40 other Zoho applications and numerous third-party apps makes it a flexible option for businesses looking to customize their CRM experience.

It’s particularly suited for companies seeking a scalable CRM that can grow with their business.

Verdict: Zoho CRM is recognized for its affordability and strong lead management capabilities, making it a popular choice for startups.

Check out Zoho CRM here!

5. Freshsales

Key Features:

  • E-commerce specific CRM features
  • Email campaigns and customer segmentation
  • Visual sales pipeline

Rating: 4.1 out of 5


  • User-friendly interface
  • Strong email marketing integration
  • Tailored for e-commerce businesses


  • Could be too simplistic for larger enterprises
  • Limited customization
  • Additional costs for premium support

Pricing: Starts at $15/user/month

Freshsales, by Freshworks, offers a CRM that’s focused on leveraging AI to provide sales and marketing automation features.

Its standout capabilities include AI-powered insights for lead scoring, email tracking, and automated workflows to streamline the sales process.

Freshsales’ intuitive interface and comprehensive mobile app make it accessible for sales teams on the go, while its scalability makes it suitable for businesses of all sizes.

Companies looking to enhance their sales automation with intelligent insights will find Freshsales to be an excellent choice.

Verdict: Freshsales is well-suited for e-commerce businesses looking for straightforward CRM solutions with effective email campaigns.

Check out Freshsales here!

6. Pipedrive

Key Features:

  • Visual deal management
  • Customizable sales pipeline
  • Easy-to-set-up marketing campaigns

Rating: 4.3 out of 5


  • Intuitive interface
  • Focused on sales pipeline efficiency
  • Extensive integration options


  • Limited capabilities for large teams
  • Fewer direct e-commerce features
  • Basic reporting on entry-level plans

Pricing: Starts at $12.50/user/month

Pipedrive is designed with a focus on sales pipeline management. Its visual sales pipeline interface is highly intuitive, allowing sales teams to track deals and manage their sales processes efficiently.

Features like email integration, activity reminders, and customizable pipelines help sales professionals focus on their most promising leads.

Pipedrive’s simplicity and effectiveness make it ideal for sales teams that need a straightforward yet powerful tool to boost their productivity and sales outcomes.

Verdict: Pipedrive offers a clear and manageable sales pipeline for businesses wanting to optimize their sales processes.

Check out Pipedrive here!

7. Keap (formerly Infusionsoft)

Key Features:

  • Advanced campaign builder
  • Email automation with targeted messaging
  • CRM and sales automation

Rating: 4 out of 5


  • Strong automated marketing tools
  • Integrated e-commerce functionalities
  • Customizable for various business processes


  • More expensive for small businesses
  • Complex interface requiring a learning curve
  • Setup may be involved and time-consuming

Pricing: Starts at $79/month

Keap is best known for its comprehensive sales and marketing platform, which combines CRM, email marketing, and e-commerce functionalities.

It’s designed to help small businesses automate their sales and marketing processes, with features like campaign management, lead capture, and payment processing.

Keap’s all-in-one approach makes it an attractive option for small businesses looking to streamline their operations and grow their customer base through targeted marketing campaigns.

Verdict: Keap is ideal for businesses that require a high level of marketing and sales automation combined with CRM capabilities.

Check out Keap here!

8. Klaviyo

Key Features:

  • Email campaigns and segmentation
  • E-commerce analytics
  • Advanced customer targeting

Rating: 4.4 out of 5


  • Deep integration with Shopify
  • Powerful segmentation for personalized campaigns
  • Real-time e-commerce analytics


  • Pricing scales with the contact list
  • Complex for beginners
  • Primarily focuses on email marketing

Pricing: Free for up to 250 contacts; pricing scales with list size

Klaviyo is an email marketing platform with advanced CRM functionalities tailored for e-commerce businesses.

It excels in segmentation, personalized email campaigns, and analytics, allowing businesses to target their customers more effectively.

Klaviyo’s deep integration with e-commerce platforms like Shopify enables real-time insights into customer behavior, making it possible to create highly targeted marketing strategies.

Verdict: Klaviyo is a top choice for Shopify stores that prioritize email marketing and customer segmentation for their e-commerce strategies.

Check out Klaviyo here!

9. Omnisend

Key Features:

  • Omnichannel marketing and automation
  • Campaign automation
  • Exceptional customer messaging tools

Rating: 4.2 out of 5


  • Easy to use campaign builder
  • Supports multiple channels including SMS
  • Focuses on e-commerce automation


  • Limited functions on the free plan
  • Might require more integrations for full potential
  • E-commerce centric, may not suit all business models

Pricing: Free plan available; paid plans start at $16/month

Omnisend is an e-commerce marketing automation platform that offers comprehensive CRM capabilities.

It specializes in creating personalized customer experiences across multiple channels, including email, SMS, social media, and web push notifications.

With features like automation workflows, segmentation, and robust analytics, Omnisend helps online retailers increase their sales by delivering targeted messages at the right time.

Its ease of use and integration with major e-commerce platforms make it a go-to solution for online merchants aiming to automate their marketing efforts.

Verdict: Omnisend is a versatile tool for store owners who want to automate their marketing across various channels efficiently.

Check out Omnisend here!

10. ActiveCampaign

Key Features:

  • Customer experience automation
  • Email marketing with machine learning
  • CRM for tracking customer interactions

Rating: 4.5 out of 5


  • Powerful marketing automation
  • Dynamic email content capabilities
  • Detailed ecommerce analytics and insights


  • May be overwhelming for beginners
  • Higher tier plans required for advanced features
  • Complex setup and campaign creation

Pricing: Starts at $9/user/month

ActiveCampaign combines email marketing, automation, sales automation, and a CRM into a single platform. It’s designed to help businesses automate their customer experiences, with a focus on creating personalized customer journeys.

ActiveCampaign’s rich feature set includes site tracking, event tracking, and advanced segmentation, making it possible to tailor marketing efforts to individual customer behaviors.

Businesses seeking to leverage automation to enhance their customer relationships will benefit greatly from ActiveCampaign’s capabilities.

Verdict: ActiveCampaign shines with its deep e-commerce integration and advanced marketing automation features that cater to the evolving needs of online retailers.

Check out ActiveCampaign here!

11. Streak CRM for Gmail

Key Features:

  • Gmail integration for email management
  • Task organization within the inbox
  • Pipeline visibility in Gmail

Rating: 4 out of 5


  • Direct integration with Gmail
  • Ease of use within familiar interface
  • Handy for managing email-related tasks


  • Limited to email interactions
  • Not a standalone CRM solution
  • Basic features compared to full CRM systems

Pricing: Free basic plan; Pro plan starts at $49/user/month

Streak CRM transforms Gmail into a CRM, allowing users to manage their customer relationships directly within their inbox. It’s particularly useful for small businesses and freelancers who rely heavily on email communication.

Features like email tracking, pipeline management, and task reminders help users stay organized and focused on their sales and customer service processes.

For those looking for a simple, effective CRM solution that integrates seamlessly with Gmail, Streak is an excellent choice.

Verdict: Streak CRM is a simple and convenient solution for businesses that manage most of their customer interactions and sales processes directly within Gmail.

Check out Streak CRM here!

12. Capsule CRM

Key Features:

  • Simplified contact management
  • Customizable sales pipeline
  • Easy task and lead tracking

Rating: 4 out of 5


  • Intuitive design and usability
  • Affordable for small businesses
  • Sufficient for basic CRM needs


  • More rudimentary analytics
  • Less suitable for large companies
  • Limited marketing automation tools

Pricing: Free limited plan; paid plans start at $18/user/month

Capsule CRM prioritizes simplicity and usability, making it an ideal choice for small businesses.

Its key features include contact management, sales pipeline visualization, and task management, all designed to help businesses streamline their sales and customer relationship processes.

Capsule’s ease of use, combined with its ability to integrate with a wide range of other business tools, makes it a popular choice for businesses seeking a straightforward CRM solution.

Verdict: Capsule CRM focuses on core CRM functionalities with a user-friendly experience, ideal for startups and small businesses.

Check out Capsule CRM here!

13. Agile CRM

Key Features:

  • Sales automation and lead management
  • Marketing automation
  • Gamification and Google apps integration

Rating: 3.8 out of 5


  • All-in-one CRM platform
  • Affordably priced for small businesses
  • Integrates well with other tools


  • Gamification may not suit all business types
  • Interface could be more intuitive
  • Features may not be as in-depth as larger CRMs

Pricing: Free plan for 10 users; paid plans start at $8.99/user/month

Agile CRM is designed for small to mid-sized businesses and offers a versatile CRM solution with sales, marketing, and service capabilities.

It stands out for its affordability and the range of features it offers, including contact and project management, marketing automation, and web analytics.

Agile CRM’s all-in-one approach and user-friendly interface make it an attractive option for SMBs looking for a comprehensive CRM to manage their customer relationships and automate their marketing efforts.

Verdict: Agile CRM suits businesses looking for an all-in-one solution that balances basic CRM features with sales and marketing automation.

Check out Agile CRM here!

14. Copper

Key Features:

  • Relationship tracking for all customer interactions
  • Integration with Google Workspace
  • Simple lead and project management

Rating: 4 out of 5


  • Native integration with Google Workspace
  • Easy to use interface
  • Effective for managing business relationships


  • Limited third-party integrations
  • Not tailored for e-commerce
  • Higher price point for advanced features

Pricing: Starts at $25/user/month

Copper CRM is uniquely designed for users of Google Workspace, offering deep integration with Google’s suite of productivity tools.

Its key features include activity and project tracking, lead and contact management, and workflow automation, all within a familiar interface for Google users.

Copper’s focus on simplicity and integration with Google Workspace makes it an excellent choice for teams that rely on Google tools for their daily operations and are looking for a CRM to enhance their productivity and customer management.

Verdict: Copper is an effective CRM tool for businesses that rely heavily on Google Workspace and require a straightforward approach to relationship management.

Check out Copper here!

15. Zendesk Sell

Key Features:

  • Sales automation
  • Lead tracking
  • Integration with Zendesk support

Rating: 3.9 out of 5


  • Streamlines sales and support
  • Intuitive sales workflow
  • Easy-to-understand data analytics


  • Can become pricey with add-ons
  • Limited customization
  • Focus more on sales than marketing

Pricing: Starts at $19/user/month

Zendesk Sell focuses on sales productivity and engagement, offering tools to simplify the sales process, automate email communication, and provide detailed reporting.

Its intuitive interface and mobile access enable sales teams to manage their pipelines and customer interactions effectively, no matter where they are.

Zendesk Sell’s integration with the broader Zendesk customer service platform allows businesses to offer a seamless customer experience from initial contact through support.

Sales teams looking for a CRM that combines ease of use with powerful sales automation and reporting capabilities will find Zendesk Sell to be a compelling option.

Verdict: Zendesk Sell integrates CRM with customer support, creating a unified platform that is particularly useful for service-oriented businesses.

Check out Zendesk Sell here!


Can I find a CRM that is well-suited for small to medium-sized Shopify businesses?

Yes, small to medium-sized Shopify businesses have a variety of CRM options tailored to their needs. CRMs like Sendinblue and Nimble offer affordable plans with feature sets that cater to smaller operations, providing them with tools to manage customer interactions effectively without a large investment.

While most robust CRM systems require a subscription, there are free CRM options with basic features that integrate with Shopify. HubSpot CRM offers a free plan that includes essential CRM functionalities suitable for businesses just starting out or those with limited budgets.

How does using a CRM benefit an ecommerce business compared to using Shopify’s native tools?

Using a CRM provides advanced customer insights, fosters stronger customer relationships, and reduces administrative workload. These benefits are achieved through improved data tracking, personalized marketing strategies, and automation features that go beyond the capabilities of Shopify’s native tools.


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