LeadPages vs ConvertKit – An In-Depth Comparison

LeadPages vs ConvertKit

ConvertKit and LeadPages are quite different from one another, but they do offer some similar features and can be used in similar ways. They can both be used to create landing pages, they both feature lead generation tools, and they can both take the online marketing of your business to the next level.

LeadPages vs ConvertKit

However, these two platforms were made with different goals in mind, which is why they feature different strong points.

LeadPages is a robust landing page builder and is excellent for this purpose, but it does also offer some other lead generation tools.

ConvertKit, on the other hand, is better known for its great marketing automation tools and has become more of an all-in-one marketing tool. But, you can still use ConvertKit to create high-converting landing pages.

In the sections below, we will compare the strengths and weaknesses of each of these tools, so you can improve your online marketing process and start generating some leads!

How Does LeadPages Work?

As we have already mentioned above, LeadPages is mainly a landing page tool. Thankfully, it isn’t all that complicated and can be used by pretty much anyone to create effective landing pages.

But, that is only one of LeadPages’ features. You can also use this landing page tool to make thank you pages, create entire websites, build any other type of web pages, automate email marketing, and much more.

It is mainly aimed at small businesses with an online presence that want to increase their conversion rates.


Unique features of LeadPages

If you are pitting LeadPages against ConvertKit, then LeadPages offers more landing page templates, more professional-looking landing page templates, and has more features to help you design landing pages.

LeadPages also offers weekly conversion coaching for marketing advice to subscribers on any of its plans. Another unique feature that this landing page creator brings to the table is a bar builder for alerts and pop-ups.

How Does ConvertKit Work?

ConvertKit is more of an email marketing tool and is mainly used by small businesses for this purpose. But, small-time creators like bloggers, podcasters, and photographers can also use it effectively to market their services.

It offers an easy-to-use interface that makes email marketing automation an absolute breeze. It can be used to create landing pages, and can also perform many of the same tasks that LeadPages can and more.


Unique features of ConvertKit

ConvertKit’s unique features mainly relate to its email marketing functions. With ConvertKit, you can resend unopened emails with different titles, design unique email templates, and use advanced automation tools.

Which Is Better?

User interface

There is no clear winner between LeadPages and ConvertKit when it comes to their user interfaces. Many users have noted that both ConvertKit and LeadPages offer a user-friendly interface.

You will not need to be an expert to use either of these two platforms, as both of their interfaces are easy to navigate, and everything is where you would expect it to be.

This is why both LeadPages and ConvertKit rank highly on review websites for their ease of use.

Page builder

LeadPages is leaps and bounds ahead of ConvertKit in this category. This was to be expected, though, as LeadPages is primarily a landing page builder, while ConvertKit is not. Both platforms offer a drag-and-drop editor that works on a grid-based system, but that is where their similarities end in this category.

LeadPages landing page builder features far more widgets, which include pricing tables, forms, countdown timers, buttons, images, and much more. LeadPages also provides a Leadmeter bar. This nifty feature acts as a conversion-focused landing page optimization checker.

This allows you to see how likely your LeadPages landing page is to produce leads, and then you will be provided with some suggestions on how to improve conversions.

ConvertKit’s landing page builder is much more limited, as you cannot drag widgets or sections on a page. You can only really customize a page by changing the font, style, colors, and text size.

ConvertKit does trump LeadPages in one area, though, as its free plan offers unlimited landing pages. LeadPages does offer unlimited landing pages, but you need to be on a paid plan to get them.

Page and form templates

When it comes to form and landing page templates LeadPages offers far more. But, this is not to say that ConvertKit doesn’t still have an impressive line-up. Both platforms also offer many different templates for pages other than landing pages.

LeadPages categorizes its templates by the industries they are suited for and their conversion rates. This makes choosing a template so much easier.

LeadPages templates

While Convertkit’s landing pages might be lacking, the platform makes up for this by offering great email templates. They all look very sleek, and ConvertKit allows you to change their images and colors. ConvertKit is also able to connect to Unsplash automatically, so you have easy access to thousands of stock images.

converkit templates

Email marketing automation

ConvertKit has much more advanced email automation tools, but then again, it is more of a marketing automation platform anyway. With ConvertKit, you can send one-off email broadcasts, or you can use the sequence feature that sends out a series of emails at set times.

ConvertKit can also resend emails to subscribers that haven’t opened with different subject lines to increase open rates, and it allows you to make and save email templates to save time.

Finally, ConvertKit also offers email marketing automation tools that can group your subscribers into categories, depending on how often they open emails. It can then add them to specific email sequences.

LeadPages doesn’t offer any automated email features that are nearly as advanced. However, it does offer some automation, as some widgets automatically send things like thank you pages to your subscribers.

Conversion tools

LeadPages offers much more in the way of conversion tools. It features alert bars, pop-ups, opt-in form options, and even trigger links. Many website owners have found these pop-ups to be especially useful for increasing conversions.

Unfortunately, ConvertKit doesn’t have any special conversion tools, so you’ll have to bring in visitors with a solid landing page.

A/B testing

This category is a little bit of a toss-up, as both platforms offer A/B testing. Interestingly, LeadPages only offers A/B testing for landing pages, and ConvertKit only offers A/B testing for emails.

LeadPages allows you to compare two variations of a landing page, and you will then be presented with the conversion rate for each.

ConvertKit’s A/B testing, on the other hand, is a bit different. It only really allows you to test the subject lines of two broadcast emails against each other.

Convertkit does this by sending each email to 15% of your subscribers. After four hours, the email with the subject line that was opened most is then sent to the rest of your subscribers.

Analytics & reporting

Reporting and analytics features are vital if you want to see how well a landing page is doing. This is because you need to know how many visitors your page is converting if you want to improve your conversion rate.

LeadPages is quite far ahead of ConvertKit when it comes to reporting. LeadPages gives you access to a number of stats like conversions, the conversion rate for individual pages, views, and unique visitors. This information is also easily accessed from the LeadPages dashboard.

ConvertKit’s reporting isn’t quite as detailed. It only provides you with information relating to your conversion rates, subscribers, and site visitors. This information also isn’t as easily accessible, so LeadPages takes the win in this category.

Support & community

Both LeadPages and Convertkit offer some decent customer support options. So, you won’t have to struggle for too long if you run into any problems while using these platforms.

With LeadPages Standard Plan, you only get access to email support. However, if you upgrade to the Pro Plan, you get priority tech support via phone, live chat, and email.

ConvertKit’s Free Plan gives you access to basic community support, while the Creator Plan provides you with both live chat and email support. The Creator Pro Plan offers the best support by giving you access to priority live chat and email support.

There is no clear winner in this category, as both ConvertKit and LeadPages lock their best support behind their most expensive plans. LeadPages does offer phone support on its Pro Plan, but it is much more expensive than ConvertKit’s highest-tier plan, so this isn’t really a win for LeadPages.


Any platform designed to help an online business with marketing needs to be able to integrate with other tools. For example, LeadPages is an excellent landing page creator, but it has weak email marketing tools, so other apps can help with this.


LeadPages can integrate with the following apps and more in some categories:

  • Email marketing: Mailchimp, Klaviyo, BombBomb, Flodesk, HubSpot, and more.
  • eCommerce: SendOwl, Shopify, Kajabi, and more.
  • Digital advertising: Google Ads, Taboola, Facebook Ads, and more.
  • Customer Relationship Management: Pipedrive, Salesforce, Contractually, and more.
  • Analytics: Hotjar, Google Analytics, Google Tag Manager, and more.


  • Email marketing: Emailable, Mailfloss, Bouncer, and DeBounce.
  • eCommerce: Bonjoro, Stripe, WooCommerce, OrderDesk, Shopify, and more.
  • Digital advertising: Facebook Ads, LeadsTunnel, and LeadsBridge.
  • Customer Relationship Management: Monday.com, and JetpackCRM
  • Analytics: AgencyAnalytics, Fathom Analytics, GrowSurf, SegMetrics, and more.

Pricing plans & free trials


LeadPages has three different plan options, and they offer a free trial for their two lower-tier plans. This gives you the opportunity to try before you buy. The LeadPages plans are as follows:

  • Standard Plan: $37 per month
  • Pro Plan: $74 per month
  • Advanced Plan: Price available on request
leadpages price


ConvertKit also has three different plan options. The lowest tier is a free plan, and the other two subscription options also come with free trials. It is important to note that these monthly prices increase alongside the number of subscribers you have. You can also only have a maximum of 1,000 subscribers on the free plan.

The prices listed below will relate to users with 300 subscribers or less.

  • Free plan
  • Creator Plan: $9 per month
  • Creator Pro Plan: 25 per month

Final Verdict: Why Not Use Both?

All in all, there is no real winner between these two programs. They were both designed with different goals in mind, so their strengths lie in different areas.

If you are mainly focused on creating landing pages, then you should opt for LeadPages. LeadPages landing pages give users much more control, and they also allow you to track their performance. It also offers some automation tools for emails, but they are very basic, so you should consider another platform for that purpose.

ConvertKit is more of an all-in-one marketing tool that can build landing pages, but it is far better for automating and creating marketing emails. While its landing page builder is not as advanced as LeadPages’ offering, it should still get the job done for you.

Pros and cons



  • Extensive landing page builder
  • Detailed reporting tools
  • Lucrative affiliate program


  • Quite pricey
  • Limited email tools



  • Excellent email tools
  • Cheap to start with
  • Free plan available


  • Can get expensive with more subscribers
  • Limited landing page builder

How to connect LeadPages & ConvertKit

It is actually very simple to integrate these two platforms, and LeadPages makes it very easy to connect to ConvertKit. By connecting these two platforms, you’ll be able to create amazing landing pages and get some detailed reports about how they perform.

You can then easily distribute these pages using automated email tools. This can easily take your online marketing to the next level!


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